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Recognised as the country's foremost brand strategist, Brian has
spent over a decade developing strategy for many leading export
brands, regional identities, and major corporate brands in
Australasia, Asia and Europe.
Some notable examples include: The New Zealand Way, Orca, Icebreaker
Clothing, Cervena (New Zealand farm-raised venison), Singapore Food
Fair, Tower Insurance, Richmond, Holcim (International), Auckland
Regional Council, University of Waikato, and regional identities for
Marlborough, Southland and Manawatu.
Internationally trained at Insead, France, and honoured more
recently by a leading University faculty, Brian's qualifications as
a Chartered Accountant give him a well-grounded approach to building
a client's balance sheet, through the medium of a brand. He travels
extensively as an international brand coach.
He is constantly being asked for his opinions and his articles have
appeared in far too many magazines to start to mention.
Brian always tailors his presentations to the needs of the company
to which he is presenting, his material can be covered in a keynote
presentation of up to 75 minutes or extended to a workshop format
where more interaction can take place over a longer period. Brian
can also follow up his presentation with in-house consultancy to
implement the programme you require.
When your company wishes to explore their marketing position, when
you need to get your team focused on a clear cut marketing strategy,
or where you need someone to facilitate a thought process, you
should consider Brian Richards - before your competitors do.
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Topics:
Business Branding
Marketing
Sales
Customer Service |